Pricing is both a science and an art. Set prices too high and you lose sales to competitors. Set them too low and you undermine your margins and signal low quality. In the Seychelles market, where import costs are significant, competition is limited in some categories, and customers are value-conscious, getting pricing right is critical.

Start With Your True Costs

Many sellers in Seychelles underestimate their actual costs. Before setting a price, account for: cost of goods or materials, import duties and freight if applicable, packaging, time to photograph and list the product, time to process and dispatch orders, and any platform fees. Only when you have an accurate total cost can you set a sustainable price.

Understand Your Market Position

Are you competing on price, on quality, on uniqueness, or on convenience? A seller of locally made handcrafted jewellery should not try to compete on price with mass-produced alternatives. Instead, compete on authenticity and story. A seller of imported consumer electronics, by contrast, must be acutely aware of prevailing market prices.

Research Competitor Pricing

Browse similar products on Seybuy and note the range of prices offered. Look at what the highest-rated sellers charge. In most categories, customers are willing to pay a modest premium for a seller with strong reviews and clear product information. You do not need to be the cheapest to be the most successful.

Use Psychological Pricing

Prices ending in 9 or 5 feel lower to buyers than round numbers. SCR 499 feels meaningfully cheaper than SCR 500, even though the difference is negligible. For higher-value items, round numbers such as SCR 2,000 or SCR 5,000 can actually signal quality better than SCR 1,995.

Build In Room for Promotions

Set your everyday price at a level that allows you to offer genuine discounts during promotional periods such as flash sales. Customers who see a product discounted from SCR 1,200 to SCR 950 feel they are getting a deal. If your everyday price is already your absolute minimum, you have no room to run promotions without losing money.

Review and Adjust Regularly

Prices are not permanent. Review your pricing every quarter. If a product is not selling, consider whether the price is a barrier. If you are selling out immediately every time you restock, your price may be too low. The best sellers treat pricing as an ongoing optimisation exercise rather than a one-time decision.